Comparison
A ACV MAX alternative priced for the lot, not the enterprise.
ACV MAX will not tell you what the same car has asked at other lots, which is the buyer half of that appraisal. Vinrack’s dealer plans are listing intelligence: what every car on your lot and your competitors’ lots has done, which ones are aging, and what the market is asking today.
Free check, no card. The full report is $4.99 for that vehicle, once.
Every lot a car has been on
Listing history follows the VIN across dealers, so an acquisition can be checked before it is bid on.
Days in stock and price moves
Aging, cuts and raises across the market, not just what your own DMS knows.
And a $4.99 report per car
For anything outside a plan, a single vehicle is a one-off purchase with no contract.
What ACV MAX is good at
ACV MAX is best at tying the appraisal number to the merchandising that follows it, with predictive pricing on wholesale and retail together. Formerly MAX Digital, now part of ACV, which pairs the pricing tool with the wholesale marketplace sitting underneath it.
What it will not tell you is what the same car has asked at other lots, which is the buyer half of that appraisal. That is the gap Vinrack fills, for $4.99.
At a glance
- ACV MAX price
- Dealer subscription
- Vinrack price
- $4.99, once
- Vinrack free check
- Recalls, safety, economy, market price
- Checked
- 2026-09-08
The short answer
ACV MAX is dealer software, sold on a contract and priced accordingly. It is well built and deeply integrated, and for a large group it is the right shape.
Vinrack is lighter: per-VIN checks with no contract, plus lot and group plans when the volume is there. If you need full inventory management and syndication, ACV MAX is the tool. If you need to know what a car has already done in the market before you buy it, start here.
Side by side
What each one actually holds. Where a capability is not documented anywhere public, the cell says so rather than guessing.
| What you get |  Vinrack | ACV MAX |
|---|---|---|
| The market record | ||
| Every dealer that has advertised this carWith the dates each one had it, and for how long | ||
| Price raised, price cut, days on each lot | ||
| Dealer hopping and auction channel signalsA car quietly moved between lots, or run through a salvage seller | ||
| Odometer readings across listing snapshotsIncluding a reading that went backwards | ||
| Pricing | ||
| Where this asking price sits in the marketA percentile against comparable live listings, not a book value | ||
| Dealer review score for the seller | ||
| Commercials | ||
| Contract required | ||
| Price | ||
| Full report | $4.99 once | Dealer subscription |
| Free check with a real resultNot a decode and an upsell | ||
ACV MAX pricing and capabilities as published on 2026-09-08. Vinrack published this comparison and sells one of the two products, so read the ACV MAX column as a summary rather than as their own words.
Questions people ask
What does Vinrack do that ACV MAX does not?
ACV MAX is best at tying the appraisal number to the merchandising that follows it, with predictive pricing on wholesale and retail together, and on that it is the better tool. What it will not tell you is what the same car has asked at other lots, which is the buyer half of that appraisal. Vinrack follows the VIN across every dealer that has advertised it, showing what each asked, how long it sat, how the odometer moved between listings, and where the current asking price sits against comparable live listings. The check is free and the full report is $4.99 for that vehicle, once.
Does Vinrack have a dealer plan?
Yes, lot and group plans, both annual. The per-VIN report stays available with no contract if that is all you need.
Is there an API?
Yes, along with bulk VIN lookups. The dealers page has the detail.
Can I use both?
Most dealers do. Inventory software runs the lot; Vinrack answers what a specific car has already done in the market before you take it.
Check the VIN before you drive over
Open recalls, crash ratings, running costs and a market price, free. The full report adds the listing history and the red flags for $4.99.
Vinrack published this comparison and sells one of the products in it. ACV MAX is a trademark of its owner and is not affiliated with Vinrack. Vinrack reports compiled public and market data, and describe what has been reported rather than what is certain.